by Dr. Ed Brenegar | May 23, 2021 | Circle of Impact, Network of Relationships, Relationships
Take your phone out and look at your list of contacts.
How many of these people do you regularly have a conversation with?
…
I suggest that you create your own network of relationships.
This goes a step beyond what is possible through social media sites.
A network of relationships is where you can meet people that you know and talk about the things that matter to you.
by Dr. Ed Brenegar | Sep 17, 2019 | Book, Brand, Circle of Impact, Ideas, Impact, Relationships, Structure
Recently I toured The World of Coca Cola in Atlanta. Since I rarely drink soft drinks, my interest was in their brand philosophy and marketing approach.
The Coca Cola Company is the master of product marketing. The tour celebrates the secret formula for Coke and the experience of sharing it with friends. There is a film at the beginning of the tour that associates warm, sentimental feelings with drinking and sharing a Coke. It is very effective.
Coke is selling a brand experience. The drink is associated with the experience. They want you to believe a serving of Coke is a vehicle for creating a happier, more peaceful world. Other beverage companies, like those who sell beer, market their products in a similar manner. It is about the experience of the drink, not the drink itself. It is a very clever, sophisticated approach that has made happiness synonymous with having a Coke with a friend.
As I walked through The World of Coke, I kept thinking about my brand in comparison to Coke’s. Like many people who speak, write, coach and consult, we also provide a brand experience. We have stories. We have brand colors that are intended to associate our brand with the experience of working with us. As I wandered through the exhibits, I wondered if I needed to change things. Later, I reviewed my brand design using the Circle of Impact model. Here’s what I learned.
