It is important to know what you have to offer, as I wrote about previously. However, that is not everything you need to know. At best, it is 30-40% of what you need to know.
Too many times I’ve met with someone who is trying to sell me their services, and all they tell me is what they are selling. The only offer is for me to give them my money.
Every day people connect with me online to sell me services. They is no indication of the impact that they aim to create for me. In one of those conversations, I asked one guy how he would market to people and businesses in transition. He was honest. He had no idea. He said that his firms markets to the titles in an organization.
To fully understand what you have to offer, you need to be aware of three areas that are important.
To recover reality is not to challenge the simulacrums of our time. But rather seek to understand the larger context in which these simulations / spectacles function.
The ancients would describe this capacity to discern reality as wisdom. While wisdom is certainly in short supply and in great demand, it is only one piece of a wider fabric of reality that is needed.
One of the results of the world of simulation and spectacle is the loss of the capacity for open, trustworthy, mutually caring relationships. Instead, we have connections with people. We have “friends” whom we’ve never met, had coffee or seen face to face.
I am convinced that the recovery of reality comes through the establishment of relationships of genuine meaning and love.
For to love another person requires a kind of reality that allows for honesty, emotional intimacy and commitment to the care and nurture of the relationship.
There is a choice we can make here. Live in the midst of the spectacle of the real or step back and try to understand how we can begin to live in ways that make a tangible difference in the way the world we live works.