All intentional change must begin with what we know. The line between what we know and what we do not know is a broad one. In that former is information, experience, and knowledge. On the other side of that dividing line is conjecture, opinion and the spectacle of the real*. Social media straddles those two ways of understanding. It presents the perspectives that suggests that because we have read a blog post or watched a video that we now have some definitive knowledge about something. Coming to know what you know is not a passive experience of absorbing other people’s knowledge or opinion. Instead, it is an active search for understanding on many levels. I want to show you the practice that I use to understand the world that surrounds me. In doing this, I hope to show you the difference between genuine knowledge and mere opinion. Why does this matter? When you know what you need to know, you are less susceptible to being manipulated by people who use ideologies as a wedge to divide people and communities.
It is important to know what you have to offer, as I wrote about previously. However, that is not everything you need to know. At best, it is 30-40% of what you need to know.
Too many times I’ve met with someone who is trying to sell me their services, and all they tell me is what they are selling. The only offer is for me to give them my money.
Every day people connect with me online to sell me services. They is no indication of the impact that they aim to create for me. In one of those conversations, I asked one guy how he would market to people and businesses in transition. He was honest. He had no idea. He said that his firms markets to the titles in an organization.
To fully understand what you have to offer, you need to be aware of three areas that are important.