It is important to know what you have to offer, as I wrote about previously. However, that is not everything you need to know. At best, it is 30-40% of what you need to know.
Too many times I’ve met with someone who is trying to sell me their services, and all they tell me is what they are selling. The only offer is for me to give them my money.
Every day people connect with me online to sell me services. They is no indication of the impact that they aim to create for me. In one of those conversations, I asked one guy how he would market to people and businesses in transition. He was honest. He had no idea. He said that his firms markets to the titles in an organization.
To fully understand what you have to offer, you need to be aware of three areas that are important.
The choice is increasingly clear. In the future, we will either be subjects of change or creators of it. To thrive in a world in transition requires the capacity to see beyond what has become comfortable and secure. We must see the opportunities that are ours through our potential for taking personal initiative.
A key to living in the midst of transition is listening for the signals of opportunities that come with change. Only by being aware of the obstacles and opportunities embedded in change, can we see how to create change that makes a difference that matters.
This is the third of four posts of excerpts from my book, Circle of Impact: Taking Personal Initiative To Ignite Change. These posts are about the transition that I see taking place within organizations in particular, and global society in general. If you or your business is in transition, you may find that many of the ideas and tactics that you used to manage change are no longer effective. You need not only a different perspective, but new tools for living in the midst of a global transition of unprecedented proportions.