Consumer or Creator?

by Dr. Ed Brenegar | Apr 22, 2020 | Book, Brand, Circle of Impact, Community, Fragmented, Ideas, Impact, Transition

One of the realities that the COVID-19 pandemic has exposed is the degree to which our culture has shifted in the type of consumerism which it promotes.

I remember back in the early 1980s listening to a NPR interview with a guy who had written a book about modern marketing philosophies. I remember it to this day because of the shift that he had noted began to take place during the 1960s. He described how for much of the 20th century marketing had been focused on shaming people into buying products.

Then a shift occurred where consumer product marketers began to promote products by telling people that they deserved to have it. Every time I think of this interview I remember the old McDonald’s jingle, “You deserve a break today…”.